In late January 2012, A. J. Daulerio, then the editor in chief of Gawker.com, published a post on the site announcing an experiment. Every day for the next two weeks, he explained, a different Gawker editorial staffer would be assigned to “traffic-whoring duty,” and their sole task would be to publish whatever posts they thought would earn the most unique visitors. Daulerio laid out a few ground rules for “traffic-whoring days:” Photo galleries were prohibited, as were pornographic and racist posts. Other than these basic parameters, the writer assigned to traffic-whoring was “free to add things to the site they presume will make the little Chartbeat meter freak out.” Daulerio proffered a few suggestions of such topics, the tamer of which included “dancing cat videos,” “Burger King bathroom fights,” and “sexy celeb beach bods.”
Inicio Lo que estamos leyendo “Traffic whoring” or simply optimizing? Finding the boundaries between clean and dirty...
