Ben Smith picked just the right title for his saga of BuzzFeed, Gawker, and The Huffington Post: Traffic (though in the end, he credits the able sensationalist Michael Wolff with the choice). For what Ben chronicles is both the apotheosis and the end of the age of mass media and its obsessive quest for audience attention, for scale, for circulation, ratings, page views, unique users, eyeballs and engagement.

Origen: Trafficking in Traffic. The Death of BuzzFeed News and the End… | by Jeff Jarvis | Whither news? | May, 2023 | Medium

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