Listen to this: The podcast advertising biz is continuing its upward trajectory — with U.S. ad sales expected to grow 47% this year to $2.13 billion, according to a new forecast from trade group IAB and PwC.That’s actually a deceleration from last year. The sector hit $1.45 billion in 2021, representing 72% annual growth, according to the report. In 2021, U.S. podcast advertising revenue grew twice as fast as the total internet advertising market, which was up 35% last year, according to the 2021 PwC/IAB Internet Advertising Revenue Report.
Origen: U.S. Podcast Ad Revenue Poised to Top $2 Billion in 2022: IAB/PwC – Variety
