This has several significant implications for publishers, potentially shaking up everything from search to advertising and content generation. Although the initial hype has been met with a reality check, this is still the hottest thing in tech and media right now. Moreover, it’s worth remembering that AI is already integral to the work of many publishers and media companies. In fact, it has been for some time. In 2014, the Associated Press (AP) was one of the first news organizations to adopt AI. Since then, they have continued to be a trailblazer, using this technology for story gathering and content creation, as well as the distribution of material. What can other media companies learn from AP’s expertise with this tech? To help unpack this, we spoke to Aimee Rinehart, program manager for The Associated Press’s Local News AI initiative, about some of the lessons their work has yielded. Although Rinehart’s work is focused on AI in local news and journalism, these efforts offer lessons for publishers of all shapes and sizes.
Laboratorio de periodismo es una iniciativa de la Fundación Luca de Tena que nace para tratar de cubrir las necesidades de los periodistas derivadas de la transformación del sector, el cambio disruptivo del negocio de la información y la demanda de nuevos perfiles profesionales en entornos en los que dicha formación no está, en la mayoría de los casos, al alcance de los nuevos profesionales.
