In view of the widespread use of virtual voice assistants and/or voice searches on smartphones to find all kinds of information, this article explores voice search optimisation (VSO) and its application in the journalistic sector. To this end, 32 semi-structured interviews were conducted with experts representing different professional profiles in the fields of journalism, search engine optimisation (SEO) and academic research.

Origen: Voice search optimization in digital media: challenges, use and training | Profesional de la información

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