When Bari Weiss launched Common Sense on Substack, she set out to create a media institution that is much bigger than herself. In an interview with Brian Stelter, she declared her intent to build “a newspaper for the 21st century,” complete with a roster of contributors and full time staff, plus audio and video components, all supported by a devoted community of paying subscribers.

Origen: What can media empires look like on Substack?

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