It started as a typical Tuesday for Amanda Hess, a critic at large at The New York Times. At 10 a.m., an article she had written was published on The Times’s website. But a few hours later, while she was filing her taxes, she received a surprising Slack message from her editor. “You’re the most read thing on the site,” her editor wrote. By 10 p.m., the article was getting thousands of views per minute.
Origen: What Makes a Times Article Go Viral? – The New York Times
