Why audio articles are great for retention, conversion and attracting young readersMatthew Lynes • March 17, 2022Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that they will focus most of their resources for 2022 around audio.
Origen: Why audio articles are great for retention, conversion and attracting young readers – Twipe
