The old joke goes, “Everybody talks about the weather, but nobody does anything about it.” I feel the same way these days about many conversations regarding “sustainable business models for news.” We talk a lot about audience funnels, engagement strategies, distribution, subscription and other monetization strategies – as we should.But it seems to me that, in doing so, we skim over the most salient detail: News isn’t just another “product” like cheese or staplers. It actually matters quite a bit that our product — journalism — turns out to be quite distinctly essential, especially in a democratic society. Trustworthy information matters, and it matters more in a disrupted ecosystem where misinformation is common and easily spread. Trusted messengers, delivering reliable information, enable informed action, and those informed actions and policies create healthier and more prosperous communities.
Laboratorio de periodismo es una iniciativa de la Fundación Luca de Tena que nace para tratar de cubrir las necesidades de los periodistas derivadas de la transformación del sector, el cambio disruptivo del negocio de la información y la demanda de nuevos perfiles profesionales en entornos en los que dicha formación no está, en la mayoría de los casos, al alcance de los nuevos profesionales.
