As e-commerce and retail media have separately made their mark on the media buying and selling business over the last decade — most notably over the last two years — one consultancy believes it’s time to look at the two as one big industry: commerce media that encompasses all the advertisers, retail media firms, media companies and shoulder industries that serve them.
Inicio Lo que estamos leyendo Why McKinsey sees ‘commerce media’ as the go-to media and marketing investment...
