The New Yorker switched up its daily newsletter, rolling out a voicier and more editorialized approach for readers’ inboxes. The idea is to infuse a bit more personality and original content — a newsletter strategy The New Yorker is now bringing to its daily product.The Daily, which is free to read and publishes seven days a week, now begins with the biggest story of the day, followed by sections containing The New Yorker’s news and analysis, culture and essays, humor and cartoons and puzzles and games. At the end, a “postscript” links the news of the day or a moment in history with The New Yorker’s nearly century-old archive, according to an introductory post by Jessie Li and Ian Crouch, who are now co-authoring the flagship newsletter (Li has been responsible for that task for the past two years, while Crouch has been with The New Yorker for over a decade in a variety of roles).
Origen: Why The New Yorker is using more ‘voice’ in its daily newsletter – Digiday
